The Growing Market
The fruit juice world market is growing strongly in developing and developed countries. Consumers’ growing interest in healthier fruit and vegetable consumption. Recent changes in their eating habits are key factors in the evolution of the juice market.
A booming ready-to-eat segment in emerging regions and an increased awareness of the nutritional benefits of fruit juices have given a strong boost to the consumption of packaged fruit juices. The growth of the fruit juice market is governed by various factors specific to each region, such as the geographical distribution of fruits and vegetables.
Game Changers are coming
Emerging and new players in the food and beverage sector seeking to capture a significant share of the juice market focus on a variety of tastes, flavours and preferences specific to a region. This is a key factor that influences their decisions about the origin of fruit and also shapes their brand positioning strategies.
Major manufacturers of processed fruits and vegetables focus on offering vegetable and fruit juice blends with natural flavours. In recent years, several emerging players have focused on their strategy of targeting mass and high-end consumer segments in order to present fierce competition to leading companies in the food and beverage sector.
The advent of products claiming to be dietary juices and juices without sweeteners are promising developments on the market.
World market for fruit juices
Changing lifestyles and awareness of the need for a healthy and balanced diet have driven the growth of the global juice market. Due to the increasing consumption of vegetable and fruit juices, the world market for fruit juices is expected to grow strongly in the coming years. However, the growth of the global juice market depends entirely on the geographical distribution and availability of vegetables and fruit. In the beverage industry, juices are the most competitive segment.
Trends and opportunities
The global juice market is likely to be stimulated by the growing consumer interest in juices. The demand for healthy food products from consumers concerned about their diet and fitness is one of the main drivers of the global juice market. To meet consumer requirements, fruit juice manufacturers focus on the introduction of different juice varieties and flavours as well as innovation in packaging and product development. As consumers become increasingly concerned about their diet and health, the demand for vegetables and fruit juices is also increasing.
Juice manufacturers are striving to take advantage of opportunities arising from the introduction of new products such as vegetable blends and fruit juices. Currently, the demand for orange juice is very high due to its easy availability and the health benefits of fruit. However, simple and mixed vegetable and fruit juices such as grapefruit, tomato, pineapple, grape and apple are likely to become more popular over the next two years.
Juices that contain antioxidants made from fruits such as acai berries are also expected to become more important by 2021. The advent of dietary juices and juices without sweeteners should provide manufacturers with lucrative growth opportunities. However, the main factor that may hinder the growth of the world market is the availability of substitutes such as soft drinks.
At the regional level, the global juice market is segmented in Latin America, the Middle East and Africa, Europe, Asia-Pacific and North America. The increasing consumption of orange juice in developed countries should offer orange juice manufacturers lucrative growth opportunities. The main markets for juice in these regions are the United States, Japan and Europe.
In order to maintain a strong market presence, leading companies are increasingly investing in research and development and focusing on improving their brand image. The main players in the global juice market are Welch’s, Del Monte, Nestlé, PepsiCo, Dr. Pepper Snapple Group Inc., Coca-Cola Co. and Citrus World, among others.